seo competitor analysis

Complete Guide To SEO Competitor Analysis: Gaining The Strategic Edge

Being a detective in your business industry is crucial to your success. One of the ways to do this efficiently is through SEO competitor analysis. Here’s how to perform it with a strategic edge.

Why should you read about SEO Competitor Analysis?

In this digital age, simply setting up an online business isn’t enough; you need to stay two steps ahead of your online competitors too. SEO competitor analysis can provide an insight into what strategies your competitors are using, and what keywords are bringing them traffic.

Knowing what your competitors are doing can help you identify gaps in your own strategy and optimize your website accordingly. By analyzing your competitors’ SEO tactics, you can implement similar strategies, identify new opportunities, and stay ahead in the search engine rankings.

Moreover, understanding your competitors’ keyword strategy can give you valuable insights into the language and terms your target audience is using to search for products or services similar to yours. This knowledge can help you refine your own keyword strategy and attract more relevant traffic to your website.

What is SEO Competitor Analysis?

Before diving into the specifics of SEO competitor analysis, it’s important to understand the concept as a whole. SEO competitor analysis involves analyzing your competitors’ websites, content, keywords, and backlinks to gain insights into their SEO strategies.

By examining your competitors’ online presence, you can learn what techniques are working for them and adapt them to your own business. It’s like conducting market research but specifically focused on understanding your competitors’ digital marketing strategies and tactics.

Why Perform SEO Competitor Analysis?

Performing SEO competitor analysis is not just a nice-to-have; it’s crucial for your online success. Here are a few reasons why:

  1. Stay ahead of the competition: By studying your competitors’ SEO strategies, you can stay ahead of the game and make informed decisions to outperform them in search engine rankings.
  2. Identify new opportunities: Competitor analysis can reveal untapped keywords, content ideas, or link-building opportunities that you may not have considered before.
  3. Improve your website’s performance: Understanding what works for your competitors can help you optimize your own website, from on-page SEO to content quality and user experience.
  4. Refine your keyword strategy: Analyzing your competitors’ keyword strategy can provide insights into high-performing keywords and help you incorporate them into your own SEO efforts.
  5. Benchmark your performance: By comparing your website’s performance to your competitors, you can identify areas for improvement and set realistic goals for growth.

Tools You Need for SEO Competitor Analysis

To perform a top-notch SEO competitor analysis, you’ll need the right tools. Here are a few of them that can help you gather valuable data and insights:

seo competitor analysis
  1. WisperSEO: This all-in-one SEO tool provides comprehensive competitor analysis, including keyword research, serp analysis, and content optimization.
  2. SEMrush: Known for its keword research and competitor analysis features, SEMrush has everything you need to boost your online presence.
  3. Ahrefs: Ahrefs is renowned for its backlink analysis capabilities, allowing you to see which websites are linking to your competitors and identify potential link-building opportunities.
  4. Google Analytics: While not specifically designed for competitor analysis, Google Analytics can provide insights into your competitors’ website traffic, user behavior, and conversions.
  5. Moz Pro: Moz Pro offers robust SEO analytics and competitor tracking, allowing you to monitor your competitors’ rankings, discover new keywords, and analyze their website structure.

Using these tools in combination can give you a comprehensive view of your competitors’ digital marketing strategies and help you make data-driven decisions to improve your own performance.

How to Define Your SEO Competitors

Not every business similar to yours is a competitor in SEO. To effectively perform SEO competitor analysis, you need to identify your real SEO competitors. Here’s how:

Organic Research tool search
  1. Industry research: Start by researching your industry and identifying the key players who are competing for the same target audience.
  2. Keyword analysis: Use keyword research tools like WisperSEO, Google Keyword Planner or SEMrush to identify the websites that rank high for the keywords that are relevant to your business.
  3. Search engine results: Analyze the top search engine results for your target keywords and see which websites consistently appear.

By combining these methods, you can determine who your true competitors are in the SEO landscape and focus your analysis on them.

How to Use an SEO Competitor Analysis Template

Performing SEO competitor analysis more systematically can be achieved by following a template. Here’s a step-by-step guide on how to do it:

CompetitorDomainTarget KeywordsOrganic TrafficBacklinksContent QualityOn-Page SEOTechnical SEOSocial Media PresenceOverall Score
Competitor 1competitor1.comkeyword1, keyword2XXXX monthly visitsXXXX backlinksHigh-qualityOptimizedGoodStrong presence on X platformsXX/100
Competitor 2competitor2.comkeyword3, keyword4XXXX monthly visitsXXXX backlinksGoodSome optimizationFairModerate presence on X platformsXX/100
Competitor 3competitor3.comkeyword5, keyword6XXXX monthly visitsXXXX backlinksLow-qualityLimited optimizationPoorWeak presence on X platformsXX/100
Competitor 4competitor4.comkeyword7, keyword8XXXX monthly visitsXXXX backlinksVariedPartially optimizedGoodStrong presence on X platformsXX/100
Competitor 5competitor5.comkeyword9, keyword10XXXX monthly visitsXXXX backlinksHigh-qualityWell-optimizedExcellentStrong presence on X platformsXX/100

Note: Replace “XXXX” with actual data, and adjust the criteria and scoring system according to your specific analysis requirements. You can also add or remove columns as needed to capture additional information or metrics relevant to your analysis.

  1. Define your goals: Determine what you want to achieve through the competitor analysis, such as improving keyword rankings, identifying content gaps, or discovering backlink opportunities.
  2. Identify your competitors: As mentioned earlier, use industry research, keyword analysis, and search engine results to identify your true SEO competitors.
  3. Gather data: Use the tools mentioned earlier to gather data on your competitors’ keywords, backlinks, content, and overall website performance.
  4. Analyze the data: Look for patterns and trends in your competitors’ strategies. Identify their top-performing keywords, popular content topics, and successful backlink sources.
  5. Benchmark against your own performance: Compare your website’s performance to your competitors’ to identify strengths and weaknesses in your SEO strategy.
  6. Identify opportunities: Based on the analysis, look for opportunities to improve your own website’s SEO, whether it’s by incorporating high-performing keywords, creating better content, or building quality backlinks.

By following a structured template, you can ensure that you cover all the important aspects of SEO competitor analysis and make informed decisions to enhance your own SEO efforts.

Evaluating Keyword Gap

Discovering the keyword gap between your website and your competitors’ is a crucial part of SEO competitor analysis. Here are a few ways to effectively perform keyword gap evaluation:

competitor keyword gap
  1. Keyword overlap analysis: Identify the keywords that both you and your competitors are targeting. This helps you understand where you stand in relation to your competitors and identify opportunities to rank higher.
  2. Identify missed keywords: Analyze your competitors’ websites to find keywords they are ranking for but that you are not targeting. This can help you expand your keyword strategy and reach a wider audience.
  3. Analyze search volume and competition: Evaluate the search volume and competitiveness of the keywords to prioritize your efforts. Focus on keywords with high search volume and low competition for better results.

By evaluating the keyword gap, you can refine your keyword strategy, optimize your content, and increase your chances of ranking higher in search engine results.

Backlinks play a vital role in SEO, and examining your competitors’ backlinks can provide valuable insights into their link-building strategy. Here’s how to approach it:

competitor backlink analysis
  1. Identify their top backlink sources: Use tools like Ahrefs or Moz to identify the websites that are linking to your competitors. Pay attention to authoritative websites within your industry.
  2. Analyze the quality and relevance of backlinks: Evaluate the quality and relevance of the backlinks your competitors have. Look for opportunities to gain similar backlinks from reputable websites.
  3. Identify missed link-building opportunities: Look for backlinks that your competitors have but you don’t. This can help you discover new websites for link-building outreach.

By examining your competitors’ backlinks, you can understand how they have built their online authority and devise strategies to improve your own backlink profile.

Draw Insights from Their Site Architecture

Analyzing your competitors’ site architecture can reveal valuable insights into their SEO strategy. Here’s what to look for:

competitors site architecture
  1. URL structure: Analyze the URL structure of your competitors’ websites. Look for patterns or keywords used in their URLs that can improve the visibility and relevance of your own website.
  2. Navigation and internal linking: Examine how your competitors structure their navigation and internal linking. Look for opportunities to improve the user experience and ensure search engines can easily crawl and index your website.
  3. Load speed and mobile-friendliness: Check the load speed and mobile-friendliness of your competitors’ websites. Identify areas where you can improve the performance and user experience of your own website.

By drawing insights from your competitors’ site architecture, you can optimize your own website to enhance its visibility, user experience, and search engine rankings.

Learn to Track Your Competitor’s Activity

Tracking your competitor’s online activity is an ongoing process that can provide valuable insights into their evolving strategies. Here’s how to do it effectively:

  1. Set up Google Alerts: Set up Google Alerts for your competitors’ brand names, industry keywords, or specific topics you want to monitor. This will notify you whenever new content or mentions are published.
  2. Follow them on social media: Monitor your competitors’ social media profiles to stay updated on their latest campaigns, content, and customer engagement strategies.
  3. Subscribe to their newsletters or blogs: Sign up for your competitors’ newsletters or follow their blogs to receive regular updates on their activities and content releases.
  4. Monitor their ad campaigns: Keep an eye on your competitors’ online advertising campaigns. Track their ad placements, messaging, and landing pages to understand their marketing tactics.

By consistently tracking your competitor’s activity, you can adapt your own strategies to stay ahead in the ever-changing digital landscape.


To achieve persistent online success, performing SEO competitor analysis is essential. By understanding your competitors’ strategies, identifying new opportunities, and optimizing your own website, you can stay ahead in the highly competitive online marketplace.

Now that you have a detailed guide on SEO competitor analysis, it’s time to don the detective hat yourself. Remember, the more you learn about your competitors, the more you learn about the market and your potential customers. Utilize the tools and techniques mentioned in this guide, and stay vigilant in tracking your competitors’ activities. By continuously refining your SEO strategy, you can gain a strategic edge that leads to sustained success in the online world.

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